11 Overlands
North Curry
Taunton
TA3 6JL

Tel 01823 490782

Email: info@marketing-taunton.co.uk

Marketing check list (or what to think about before we speak):

The basics:

• where do you make the most margin?
• what are the trends?
• what else can you sell your existing customer base?
• where are the threats and weaknesses?
• where do you want to be in five year's time?

Advertising :

• are you in the right sector?
• do you monitor for results?
• what's the conversion rate (enquiries to orders)
• what does your target sector actually read?
• can you use Reader's Reply Service?
• do you spell out the benefits? (what's in it for me?)
• do you encourage action?

Brochure design

• What do you want them for?
• What's the target audience?
• What's likely to go out of date?
• Are they below a postage step?
• Do you need two levels of sales literature?

Direct mail

• Have you an existing customer base?
• If not how are you going to compile the names?
• If it's a bought in list, does it have named recipients?
• Rent or buy?
• Can you mail more than once?
• What are you going to send?
• What's the big attraction?

PR

• What audiences do you want to reach? (trade/public)
• What do they read?
• Would they read a newsletter?
• Can you run an open day, new product launch, competition, trade show?
• What's newsworthy about your operation?