"How to market your business" (6th edition)
The sixth edition of my book has just been published by Kogan Page ("sponsored" by the Sunday Times). A snip at just £12.99 you can buy direct from Kogan Page or at all good booksellers of course.
One recent buyer has emailed to say: "I would like to say I have read many books on marketing but having just finished yours it is by far the best for a sole trader like myself." Mark Russell, Edinburgh.
With 262 pages and over 100 illustrations it is a practical book: it shows you not just that headlines are the most important part of any ad, but how to write one. And while accepting that most firms need a website, you should concentrate on information not image. Avoid flash and arty images: they just get in the way.
Chapter headings are:
- what is marketing?
- market research
- the internet
- advertising
- direct response
- public relations
- selling and sales promotion
- exhibitions and shows
- starting in exports
- new products: inventions.
This edition has been completely rewritten and has come a long way since my first edition way back in 1985.
Order a copy now . . . no, make it two.
(Bill Gates bought the electronic rights for the previous edition: sorry about that).