It's all in my book: the 6th edition is now available.
For more details please click here

Merry Marketing
Overlands
North Curry
Taunton TA3 6JL
Tel 01823 490782

How to Market Your Business

And also has been translated into Portuguese, Polish, Spanish, Russian and Romanian – and recently in Latvian (I don't know why either).

Latvian book

"How to market your business" (6th edition)

The sixth edition of my book has just been published by Kogan Page ("sponsored" by the Sunday Times). A snip at just £12.99 you can buy direct from Kogan Page or at all good booksellers of course.

One recent buyer has emailed to say: "I would like to say I have read many books on marketing but having just finished yours it is by far the best for a sole trader like myself." Mark Russell, Edinburgh.

With 262 pages and over 100 illustrations it is a practical book: it shows you not just that headlines are the most important part of any ad, but how to write one. And while accepting that most firms need a website, you should concentrate on information not image. Avoid flash and arty images: they just get in the way.

Chapter headings are:

  • what is marketing?
  • market research
  • the internet
  • advertising
  • direct response
  • public relations
  • selling and sales promotion
  • exhibitions and shows
  • starting in exports
  • new products: inventions.

This edition has been completely rewritten and has come a long way since my first edition way back in 1985.

Order a copy now . . . no, make it two.
(Bill Gates bought the electronic rights for the previous edition: sorry about that).