The sixth edition of my book has just been published by Kogan Page ("sponsored" by the Sunday Times). A snip at just £12.99 you can buy direct from Kogan Page or at all good booksellers of course.

One recent buyer has emailed to say: "I would like to say I have read many books on marketing but having just finished yours it is by far the best for a sole trader like myself." Mark Russell, Edinburgh.

With 262 pages and over 100 illustrations it is a practical book: it shows you not just that headlines are the most important part of any ad, but how to write one. And while accepting that most firms need a website, you should concentrate on information not image. Avoid flash and arty images: they just get in the way.

Chapter headings are:

• what is marketing?
• market research
• the internet
• advertising
• direct response
• public relations
• selling and sales promotion
• exhibitions and shows
• starting in exports
• new products: inventions.

This edition has been completely rewritten and has come a long way since my first edition way back in 1985.

Order a copy now . . . no, make it two.
(Bill Gates bought the electronic rights for the previous edition: sorry about that).